Friday, March 4, 2011

Corporate Social Responsibility- long way to go


Every child in this picture is suffering from polio. Some have been afflicted in both- leg & hand. There’s one child who can neither sit nor stand except on his tricycle, & to attend an hour’s class, he leans across the wall in a circular posture. India is one of the four countries where Polio still exists, it has been eradicated from the rest of the world. One of the main reasons of polio is excretion in open. Yes we as a country (and as people too?) are so diverse that on one hand there are Antillas being constructed and on the other, there’s a majority of population living in grave poverty. People in interior villages can’t even afford two square meals, sanitation is a far- fetched dream for them.

Recently a group of young men & women from Stanchart Bank contributed their one day’s salary which came to around Rs.20.00 lacs, and they changed the face of a village they were working on. They got houses constructed along-with proper sanitation facilities, and started a school also for the children living in that village. In the second phase, they are in the process of contributing another day’s salary to generate similar funds to upgrade school facilities. Commendable indeed! Many NGOs are doing great work like this.

But, if a bunch of corporate employees can change a village and improve the quality of life of its inhabitants, can’t our leading corporate houses make a similar effort? How can we be so indifferent that we get to see nothing beyond filling our own pockets?

Though some of companies have been doing a lot for humanitarian causes, yet the number of such companies is abysmally disproportionate looking to the need. In a country known for its rich culture filled with humaneness, compassion and brotherhood, do need Bill Gates & Warren Buffet to come and motivate us to work towards our responsibility, so called CSR? They seem to have adopted and implemented our philosophy of-Puta saput to kyun dhan sanchay, puta kaput to kyun dhan sanchay. Do we really need to hoard for ourselves and our posterity? High time to do some soul searching and come back on track.

Please do give your inputs and feedback.